Further innovations in patient care

Lincoln’s leading optometric practice, Martin Smith Opticians, remained open during lockdown to treat patients with critical eye conditions but the period also gave the team time to reflect and introduce further innovations in the care they offer.

DR MARTIN Smith, BSc DOptom DipTp(IP) Higher Cert Glauc MCOptom, established his own practice on Saltergate in 2004, and is one of the most highly qualified Doctors of Optometry in the UK.

Dr Smith, who is a glaucoma and macular expert, has continually invested in state-of-the-art optical equipment to support diagnosis and treatment of many eye conditions within the practice. As an Independent Prescriber he is able to issue prescriptions for medication where appropriate, saving patients the need to visit the hospital eye department.

As the Covid-19 protocols required in the practice were put in place, the world class eyecare already offered was supported by best practice in patient distanced consultations and customer service when dispensing.

Martin Smith Opticians is one of the first practices, not only in the UK but among the first in the world, to offer a Zeiss Clarus 500 ultra-widefield, true colour, super high-definition retinal camera which can image up to 90% of the retina, compared to standard cameras which see only 15%.

I conduct all eye examinations,” explained Dr Smith, “and our advanced diagnostic equipment means I can remain distanced to conduct the most thorough and detailed of examinations.
Using a handheld ophthalmoscope is not safe or practical to be so close to the patient’s eye. Only a small area of the retina can be seen, whereas the Clarus 500 creates a four image digital map of the eye.

During lockdown the precision of this equipment saved the sight of a patient. “A lady experiencing sight difficulties made an appointment. We were quickly able to diagnose a retinal tear – in a position which would have been out of normal camera range. She was sent to A&E and she underwent an operation that same day, a procedure which helped to save the sight in her eye.”

Patients, whether they book consultations directly or are referred through the NHS, must make an appointment to benefit from the team’s inspiring and unique approach to eyecare. Masks are required when entering the practice and are worn during the consultation. Screens are in place between staff and patients for dispensing and at reception with sanitiser readily available.

“Cleaning is maintained between consultations,” said practice manager Sue Edwards. “We have procedures from examinations to dispensing which result in a streamlined, effective and prompt service.”

The practice has also had the opportunity to launch a tailored Eyecare monthly subscription plan which will give many benefits from eye examinations to substantial discounts on eyewear and treatments. Offering the latest technology, and stunning facilities including a private dispensing room, Martin Smith Opticians have never been in a better position to help you with world class eyecare and outstanding patient service.

If you would like to book a comprehensive eye examination or consultation at Martin Smith Opticians call: 01522 521100

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